A BIT ABOUT DANI
The Full Story
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Hi, I’m Daniela! I’m a marketing specialist and UX/UI designer living in Dallas, TX. I bridge data and design to create innovative campaigns while obtaining our communities' insight.
With experience in the news, sports, and tech industries; I’ve guided brands and launched campaigns to reach the masses while providing results. I’m well-versed in every stage of developing and implementing successful marketing strategies while designing the user experience. Let’s ideate!
NBCUniversal Local: Community Impact Marketing Specialist: Current
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Expert in audience research, tracking analytics to boost reach/engagement
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Manage social media calendars on various social publishing tools
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Co-produced Accesso Total, a daily entertainment magazine show segment
Design Reality: Founder
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Conceptualized Liquor 43 branded PSA with Hispanic Star
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Handled marketing ops for sports app launch (Paranoidfan app)
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Strategic communication plans for Oregon, Boise State, & UT State to launch the app
NBCUniversal Local: News Producer/Reporter
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Managed a news team of 25 to produce primetime 5 & 10 pm newscasts
The College Football Playoff: Digital Marketing & Sales Coordinator
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Created look & wireframe for PlayoffPremium website – official suites of the CFP
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Responsible for creative brief of: Playoff Premium website, ESPN commercials & OOH billboard ads
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Coordinated ESPN media ads & achieved high audience metrics for sponsors (Mercedes, Dr. Pepper, Chic-fil-a)
NBCUniversal Local: Digital Marketing Producer
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Produced original digital social media content – from shooting, writing, & editing
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Co-managed Clear the Shelters campaign, producing a Lone Star Emmy award-winning PSA
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Handled all FB Manager Ads strategy & created lookalike audience
MOST RECENTLY
